Nova Career Coaching
Nova Career Coaching helps professionals get unstuck and move into the next stage of their career. The site needed to build trust fast and turn interested readers into booked discovery calls, without feeling like a sales pitch.
The Project at a Glance
Industry: Career coaching
Location: San Jose, CA
Platform: Squarespace 7.1
Focus: Brand-aligned build, lead funnel, discovery call booking
The Challenge
Coaching is a trust purchase. Most visitors aren’t ready to buy on their first visit. They want to know who the coach is, whether she understands their situation, and what working together looks like. Nova’s site needed to answer those questions clearly and give people a low-pressure next step.
The Approach
We structured the site so every page moves visitors toward one action: booking a free discovery call. Service pages explain who coaching is for and what changes, in plain language a stressed job seeker can scan in a minute. The copy speaks to specific career moments like a stalled promotion, a layoff, or a career change, so readers recognize themselves on the page.
Key Features We Built
A discovery call funnel with booking built directly into the site
Clear service and package pages that answer the “what does this look like” question up front
Conversion-focused calls to action on every page
Client handover training so Nova can update services, testimonials, and offers on her own
The Result
A site that does the first part of the sales conversation before the call happens, so the people booking time with Nova already know what she offers and why it fits them.
FAQ
Q: How much does a Squarespace website cost for a coaching business?
It depends on the number of pages, booking integration, and funnel setup, but a full build like this typically runs in the low-to-mid thousands, with a fast turnaround compared to custom development.
Q: Can Squarespace handle booking for coaching calls?
Yes. Squarespace connects with scheduling tools so clients can book a call directly from the site without back-and-forth emails.
Q: Does Chikara Digital train clients to update their own site after launch?
Yes. Every build includes handover training so clients can manage services, testimonials, and day-to-day updates without calling a developer.
Building a website for a coaching or consulting business? Get in touch with Chikara Digital to talk through your project.
